Empowering Americans to take
back control of their oral health.

30+ Years of professional dental experience. 12+ years in business. Millions
of healthy smiles served. Smile Brilliant is proud to be the nation’s largest
direct-to-consumer dental lab and tailored oral care company.

WHY SMILE BRILLIANT?

From dental lab
to your door.

From dental
lab to your door.

We save our clients nearly 70% on the
preventive care products & services
they need for a healthy smile.

CORE BELIEFS

Be Authentic.
Be Proactive.
Be Supportive.

Smile Brilliant is a tech-first oral care company dedicated to delivering high quality oral care, directly to your door. Our team of dentists, hygienists, researchers, and educators are dedicated to empowering Americans to take back control of their oral health.

For more than a decade, we have serviced clients, dentists, and insurers through product and technology that improve patient outcomes and enhance vitality. Our mission is at the core of every product and service we offer.

FAMILY OWNED SINCE 2012

Started in the basement
now we here.

Betty Shah

Founder - lifelong tea & coffee drinker
30+ Year dental professional

Our founding team has more than 30 years of professional dental experience. Understanding that much of the expense associated with professional teeth whitening was more in the “dentist chair time” than in the actual cost of product, we decided to eliminate the office visits and make teeth whitening trays from a makeshift dental lab in our basement. “Word of mouth” took on a whole new meaning.

By 2017, we were actively selling professional teeth whitening in the local St. Louis, MO community and through the Smile Brilliant website. Thousands of dental impressions later, it was clear that a sizable amount of our clients didn't need teeth whitening, they needed better oral hygiene. So we set out on a multi-year mission to engage dentists, hygienists, researchers and manufacturers to develop a comprehensive line of products and services that make preventative hygiene easy and affordable.

Today, Smile Brilliant is proud to be the nation’s largest direct-to-consumer dental lab & tailored oral care company, servicing millions of customers across America. What started as a professional teeth whitening company has blossomed into a technology-driven collective supporting comprehensive oral care from health to beauty.

We no longer operate out of Betty’s basement.

Betty Shah

Founder - lifelong tea & coffee drinker
30+ Year dental professional

Trusted by dentists & insurance! The best product, best service, and the largest in the country.

The best product, best service, and
the largest in the country.

While the path to optimal health ultimately lies with the individual, Smile Brilliant is here to support you on your journey. Our team is here for both your purchasing decisions as well as providing education when you need it most. We believe everyone should have the opportunity to build confidence and showcase a beautiful, healthy smile.”

If you don't absolutely love your Smile Brilliant experience, we will take it back and give you a full refund.